More than 300 hours. That’s the average time we spend in our cars every year.¹ With so much time spent on the road, fleet vehicles provide the perfect medium to convey a brand’s messaging in a unique and engaging way. Specifically, reflective films enable your graphics to be eye-catching, day or night.
Whether or not your fleet already utilizes wrap films for vehicle branding, adding reflective film for trims, accents, decals or rear door wraps will contribute to increased driver safety and enhanced brand visibility.
Headlights, streetlamps and rear beams may not always be sufficient illumination on roadways. Even though less time is spent driving in the dark, the risk of a fatal crash is three times greater at night². Similarly, adverse weather conditions such as fog and rain impact safety by reducing visibility and increasing the risk for accidents³. In addition, when the seasons change, many people find themselves spending their evening commute in the dark, further increasing the importance of visibility and safe driving conditions⁴.
The safety benefits of reflective films help protect your drivers, assets and others on the road. The enhanced visibility from reflective films allows fleet vehicles to be detected from farther away and can catch the attention of distracted drivers. The dangers of the road, especially at night, makes any added safety measure for your fleet a worthwhile investment if it means preempting a collision and boosting safety.
By using innovative reflective film solutions, fleet graphics can capture a broader mobile audience during night commutes. Films with reflective capabilities bring brand designs to life and shed light on your messaging all hours of the day, garnering up to 40 percent more impressions.
An additional advantage of reflective wrap films is their design versatility. For reflective accents that make your logo pop or illuminate company contact information, 3M™ Scotchlite™ Reflective Graphic Film Series 680 is a great way to maximize your investment. If considering a full reflective wrap, 3M™ Scotchlite™ Print Wrap Film 780mc is specifically engineered with wider retro-reflective viewing angles for optimal visibility. It also has an expected performance life of up to nine years.
A strong brand can bolster customer loyalty, generate leads and, most importantly, increase revenue. To get there, your brand must be seen, and reflective films ensure your fleet will be noticed day or night.
Incorporating reflective print films into a fleet wrap design is a simple upgrade that brings continuous, valuable benefits. The increased visibility provided by reflective films has the power to guard your assets and build connections with millions of current and potential customers.
To explore your fleet solutions, please visit: 3M.com/Fleet.
Selecting the right film can lead to more efficient installations and removals to minimize downtime and maximize long-term savings. Start your next project now.