1. Step-Up
  • For the sixth year running, the 3M Step-Up Challenge is a joint effort of 3M Singapore and the South East Community Development Council (South East CDC). It encourages residents, students and corporates to keep fit through a variety of different physical activities – such as stairclimbing, Zumba, trampoline jumping, Yoga, Kickboxing, rockclimbing – while lending a hand to the needy at the same time.

    This year, 35,000 participants clocked 40,000 hours of physical activity from 3 July to 18 September to raise $165,000 worth of 3M safety and household products for 3,000 elderly and families in need!

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How does the challenge work?

From 3 July to 18 September 2018, more than 60 public and private Step-Up roadshows were held across the island. This year, redefining the definition of step-up, the challenge was expanded beyond stairclimbing, rockclimbing and trampoline-jumping. Participants also contributed by organizing or taking part in Step-up events involving Zumba, yoga, HIIT / circuit training, kickboxing and more.

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For every 30 min of activity clocked by each participant, 3M Singapore will donate one product to the beneficiaries.

Other than the roadshows, from 1 – 31 July, 3M contributed 5% of their sales proceeds from NTUC FairPrice outlets towards the campaign.

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What did beneficiaries receive?

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  • Each family received a 3M safety & household hamper worth $55, comprising 4 practical items to make life easier, better and more complete. The items are 3M™ Safety-Walk™ Wet Area Matting, Nexcare™ Waterproof Bandages, Scotch-Brite™ Dusting Cloth, and Scotch-Brite™ Handy Scrubber.

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Who were the beneficiaries?

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  • Mr Ong Hock Soon, 70
    Constantly living on the edge

    As a divorcee, Mr Ong worries about his daily finances and not having enough to pay for his rental home. He has not been in contact with his wife and children since his divorce in 1999.

    An active volunteer at the Kembangan Chai Chee Senior Activity Centre (SAC) for the past five years, Mr Ong’s volunteering duties on a day to day basis include giving out breakfast and lunch to the older seniors and keeping them entertained. At 4 pm everyday, he leaves the SAC for his hawker assistant job that lasts till 11pm.

    Mr Ong is happy to volunteer at the SAC as it’s a platform for him to give back to the organization that has rendered him help when he was out of job in 2010/2011. At the SAC, he also looks forward to the activities which include karaoke sessions, hanging out with his friends with board games and occasional outings around Singapore.


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  • Mdm Mariyam Bee Bte Kanny, 78
    78 years old and still a diva

    Married with five children, Mdm Mariyam is a beautiful 78 year old who actively volunteers at the Kembangan Chai Chee SAC. As the first runner-up in the 2012 SAC Mother’s Day Beauty Contest & Celebration, Mariyam enjoys intimate make-up moments with her daughters.

    Currently living with her husband in a rental flat, Mariyam has been an active volunteer at the Kembangan Chai Chee SAC for the past decade. Mariyam also enjoys her time at the SAC for the range of activities including outdoor outings and internal contests.

    An Indian Muslim born to a Cantonese mother and Indian father, Mariyam enjoys spending time at the SAC with her inter-racial friends, with whom she converses with in dialects including Hokkien, Teochew and Mandarin.


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  • Mrs Bala, 73
    The iron lady who overcame life’s adversities

    Married at the age of 13 with nine children and a husband who left for another family, Mrs Bala was determined not to crumble under the adversities that were thrown to her. Read more (click to expand).

    When Mrs Bala’s husband racked up debts and the family was forced to move out of their three-room flat, they moved to a rental flat. After her husband left her, Mrs Bala struggled financially as the responsibility of bringing up nine children fell on her shoulders. She eventually set up a small home business selling snacks to friends, coffee shops and bakeries as she needed to spend more time with her children. Today, Mrs Bala is still relying on her food business to earn her keep.

    A proud mother of nine children, Mrs Bala’s children have grown up to become accomplished individuals in their own fields. Mrs Bala is currently living on her own but her children and grandchildren visit her occasionally.

    Suffering from high blood pressure, diabetes and clogged arteries, Mrs Bala has a lot of worries in life but listens to music to take her mind off her worries. Her advice to the younger individuals: Be kind, worry less.

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View the 3M Step-up Challenge 2017 video below!

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Results from 2013 – 2018 campaigns

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Who can I contact for more information?

  • For enquiries about organizing a roadshow for your organization, school or interest group, please contact Ms Raine Ong from South East CDC. For other enquiries, please contact Ms Jerilee Aw from 3M Singapore.

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