1. 3M Singapore
  2. 3M Moves
  • Mrs Bala, 73
    The iron lady who overcame life’s adversities

    Married at the age of 13 with nine children and a husband who left for another family, Mrs Bala was determined not to crumble under the adversities that were thrown to her. Read more (click to expand).

    When Mrs Bala’s husband racked up debts and the family was forced to move out of their three-room flat, they moved to a rental flat. After her husband left her, Mrs Bala struggled financially as the responsibility of bringing up nine children fell on her shoulders. She eventually set up a small home business selling snacks to friends, coffee shops and bakeries as she needed to spend more time with her children. Today, Mrs Bala is still relying on her food business to earn her keep.

    A proud mother of nine children, Mrs Bala’s children have grown up to become accomplished individuals in their own fields. Mrs Bala is currently living on her own but her children and grandchildren visit her occasionally.

    Suffering from high blood pressure, diabetes and clogged arteries, Mrs Bala has a lot of worries in life but listens to music to take her mind off her worries. Her advice to the younger individuals: Be kind, worry less.

  • Mdm Mariyam Bee Bte Kanny, 78
    78 years old and still a diva

    Married with five children, Mdm Mariyam is a beautiful 78 year old who actively volunteers at the Kembangan Chai Chee SAC. As the first runner-up in the 2012 SAC Mother’s Day Beauty Contest & Celebration, Mariyam enjoys intimate make-up moments with her daughters.

    Currently living with her husband in a rental flat, Mariyam has been an active volunteer at the Kembangan Chai Chee SAC for the past decade. Mariyam also enjoys her time at the SAC for the range of activities including outdoor outings and internal contests.

    An Indian Muslim born to a Cantonese mother and Indian father, Mariyam enjoys spending time at the SAC with her inter-racial friends, with whom she converses with in dialects including Hokkien, Teochew and Mandarin.

  • Mr Ong Hock Soon, 70
    Constantly living on the edge

    As a divorcee, Mr Ong worries about his daily finances and not having enough to pay for his rental home. He has not been in contact with his wife and children since his divorce in 1999.

    An active volunteer at the Kembangan Chai Chee Senior Activity Centre (SAC) for the past five years, Mr Ong’s volunteering duties on a day to day basis include giving out breakfast and lunch to the older seniors and keeping them entertained. At 4 pm everyday, he leaves the SAC for his hawker assistant job that lasts till 11pm.

    Mr Ong is happy to volunteer at the SAC as it’s a platform for him to give back to the organization that has rendered him help when he was out of job in 2010/2011. At the SAC, he also looks forward to the activities which include karaoke sessions, hanging out with his friends with board games and occasional outings around Singapore.

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Contact Us

Who can I contact for more information?

For enquiries about organizing a roadshow for your organization, school or interest group, please contact Ms Raine Ong from South East CDC. For other enquiries, please contact Ms Jerilee Aw from 3M Singapore.

Who were the beneficiaries?

View the 3M Step-Up Challenge 2018 video below!

Results from 2013 – 2018 campaigns

Who can I contact for more information?

  • For enquiries about organizing a roadshow for your organization, school or interest group, please contact Ms Raine Ong from South East CDC. For other enquiries, please contact Ms Jerilee Aw from 3M Singapore.

Look out for more information in 2020!

About 3M Moves

  • In its nineth year, 3M Moves (previously known as 3M Step-Up Challenge @ South East) remains as a joint effort between 3M Singapore and South East Community Development Council (CDC).

    This campaign encourages residents, students and corporates to keep fit through various forms of exercises while lending a helping hand to the needy at the same time.

    This year, we have exceeded our target of 7,000 hours of exercise during the campaign period from 2 August to 11 October 2021 to raise 3M stationery for 3,000 students in need.

  • How did 3M Moves work?

    From 2 August to 11 October, participants contributed by organizing their own exercises * or by joining the virtual workout sessions conducted by fitness professionals.

    For every 20 minutes of exercise clocked by each participant, 3M Singapore donated one stationery to the beneficiaries.

*In accordance to Sport Singapore’s guidelines



Besides exercising to raise 3M products for the beneficiaries, participants also shopped for a good cause at all FairPrice supermarkets with purchase of participating products.





Who were the beneficiaries?

The beneficiaries were the underprivileged students residing within the South East District of Singapore. Learn more about some of them.

  • Areeqah, Primary 6, Filos Community Services

  • Jia Jie, Primary 6, APSN Katong School

  • Danish, Higher Nitec, ITE College East

  • Yani, Primary 4, The Hut Limited

What did the beneficiaries receive?

  • Each beneficiary received a 3M stationery product pack worth $34, comprising 8 stationery items. The items are Post-it® To-Do Flags, Post-it® Yellow Flag, Post-it® Super Sticky Notes, Post-it® Notes with holder, Scotch™ Titanium Precision Non-Stick Scissors, Scotch™ Kids 5” Scissors, Scotch® Double Sided Tape with Dispenser and Scotch® Transparent Tape 500.

    Learn practical study and organizational tips in this Learning Resource Guide.

  • Impact of 3M Moves @ South East

  • 3M Moves @ South East 2021 Video

Get in touch with us

For enquiries about organizing group exercises or joining virtual classes, please contact Mr Koh Jia Yi  (koh_jia_yi@pa.gov.sg) from South East CDC.
For other enquiries, please contact Ms Flora Ang  (fang3.cw@mmm.com) from 3M Singapore.


Areeqah, Primary 6, Filos Community Services
Unlike most 12-year-olds, Areeqah has a job after school. She helps her cleaner mother take care of her 5-year-old sister, fetching her from childcare, ensuring she has her meals, and even tutoring her.

It can be hard for Areeqah to juggle preparing for PSLE while taking care of her sister, but she has help from Filos Community Services. Under the social service agency, Areeqah attends weekly tuition classes online and in-person. Her younger sister also joins a weekly online reading program conducted by the organization.

Areeqah’s favorite subject is English and she aspires to be an English or Mother Tongue teacher in the future. During Home-Based Learning, Areeqah could not keep in contact with all her friends as some did not have phones. She can now attend school in-person, but is still concerned about the pandemic as some of her classmates are reluctant to get the vaccine.
Jia Jie, Primary 6, APSN Katong School
Jia Jie is a 12-year-old student with education needs and is the middle child in his family. He enjoys meeting friends in school to learn and play with them. However, due to the COVID-19 pandemic, he struggles with the hybrid learning system (a mix of face-to-face lessons and home-based learning) as he is not able to learn with his friends and help each other with homework.

Furthermore, home-based learning has been a challenge to him as he finds online classes hard to follow, and the noisy environment outside his home distracts him during lessons.
Mr Hambali B.M., 32
Mr Hambali used to turn to drugs when he faced life challenges. First when his parents announced their divorce on his 20th birthday, then again when the pressure of having to support his mother and younger brother financially became too overwhelming.

Today though, Mr Hambali has turned over a new leaf for good and is learning to accept emotional support from family and friends. He is currently a resident at the Pertapis Halfway house and is undergoing rehabilitation. Besides performing daily duties at the house, he is also obtaining a driving license through the Drive for Change programme that attaches residents to moving companies.

Looking forward, Mr Hambali eagerly anticipates spending more time with his wife and young son, re-entering the hospitality industry as well as furthering his studies in the field.
Yani, Primary 4, The Hut Limited
The younger of two siblings, Yani enjoys spending time with her family and playing with her friends. A hardworking and meticulous student, Yani prefers learning in school over home-based learning. Asking questions over zoom can be difficult and sometimes it is easy to be distracted at home.

  A food lover at heart, she aspires to be a chef in the future. Yani hopes the pandemic will be over soon so that she can go out and about mask-free.

Danish, Higher Nitec, ITE College East
Danish, 19, is a responsible and enthusiastic student who sets high standards for himself. An Exco Committee member in his CCA, Student Council, Danish juggles both his academic and CCA commitments well. 

Despite the financial challenges his family faces, Danish remains optimistic. Coming from a low-income family with his father being the sole breadwinner, Danish works part-time after school to support himself. Despite his busy schedule, he still finds time to volunteer for various community service events. Danish was also a recipient of the Chip Eng Seng Study Grant.  

In 2020, Danish was part of YMCA’s Youth for Cause (YFC) project which was featured in the newspaper. His YFC team raised public awareness, funding and mobilised volunteers for the social service agency of their choice – a truly commendable achievement for Danish and his team. 
Mr Ali Bukur, 82
At 82, Mr Ali may need a “tongkat” to assist him with walking and a wheelchair for longer distances, but he was once a professional body builder for seven years in his 30s. During the same period, Mr Ali also worked on a mooring boat. This career spanned 49 years, where he helped anchor big ships to ports.

Mr Ali then became a security guard but was eventually forced to retire due to a fall at work. Shortly after, he suffered another fall in the bathroom, and had to undergo an operation due to a blood clot in his brain. Luckily, he pulled through and is relatively healthy except for his mobility issues.

Mr Ali looks forward to visiting NTUC Health Day Centre for Seniors (Wisma Geylang Serai) everyday as well as weekly visits and outings with his five children. As he has had to rely on his family at home due to mobility issues, particularly during the festive periods, these 3M cleaning products will bring about greater convenience to not only Mr Ali but his family in their daily lives.
Ms. Chua Bee Lee, 63
Ms. Chua Bee Lee is possibly more active now than she was before she retired two years ago. On most days, she teaches line dancing at one of the neighbourhood void decks around Serangoon, helping residents to remember the steps and following along with them. Otherwise, Ms. Chua can probably be found reaching out to her community through one of the many volunteering programs she is a part of.

At 63 years old, the mother of two volunteers with her daughters; from the FairPrice Walk for Rice, to St. Luke’s Hospital and most recently, the 3M Step-Up Challenge. She says that she empathises with the people she helps because she knows what it feels like to be left alone.

Her volunteering work also prompts her to reflect more about her own retirement life and the ageing population in Singapore. She recognizes the power of fostering social connections with the use of technology, hence she tries to teach the seniors on the usage of digital tools, in hope for them to step out of the house more often and re-engage with their communities.
Mrs. Eileen Koh-Ling, 68
Mrs. Eileen Koh-Ling is an adventurous spirt in a 68-year-old body. Case in point, the only reason she didn’t bungee jump on her holiday to New Zealand was because of her family’s protest. That still hasn’t put off the determined grandmother of three from the experience, who hopes to still do it soon.

It was with that same spirit that she spontaneously took a public line dancing class in 1997 which has since evolved into a 22-year long passion for the sport. She spreads her love for the sport by teaching a class at the South East Community Development Centre twice a week and, more recently, at the Filos Community Centre where she has mature-aged students. What started off as a short-term project at Filos to teach them line dancing turned into an ongoing project, and a way for her to give back to her community by being not just a teacher, but also a listening ear.

So naturally, she signed up when she heard of the 3M Step-Up Challenge – admittedly, not knowing what it was all about at the beginning. But when she heard that she could redeem products for the needy by keeping active, she was all in.

Knowing that she may one day be at the receiving end of a helping hand, she does what she can to help others, whether it’s through line-dancing, lending a listening ear, or climbing some stairs, Mrs. Eileen Koh-Ling is stepping up.